Human Rights Watch is since some time now pushing use of multmedia to tell important stories. Just recently i wrote here about one of their stories about Gays and Lesbians in Burundi. Now they teamed up with photographer Stephen Ferry to bring up a new multmedia story about the civil war in Columbia and death threats that are regularly be used by the paramilitary mafia to gain control over people, neigborhoods and cities. It is showing different stories of individuals, the threats and the backgrounds, what makes it a powerful combination to show it really closely.
But beside that it is a powerful story presented in a good way, Human Rights Watch is also going a step further on the technical side. It allows to embed the full feature in your website or blog as i did below, what really turns the attention to the story, making it really easy to access for anyone. You do not have to do the next click to get to the website of the NGO, but you can just watch it where you spot it. It is good for consumers. Maybe as an NGO which needs to get donations, they might think it is better to get the people first to their websites. But maybe that way could be more powerful as you first create an interest for the story and the work. And it is more easy to get the story wander around in the web, what gives it a bigger audience. For sure it is more attractive to embed something like that than to just put a link to it. So this might be the way to use flash for NGOs as you could even make it possible to bring in the possibility to donate and all that if you like, but without having some fullscreen flashsites that are beautiful to present the stories, but maybe not effective when it comes to spreading the word.
But enough of technical thoughts. Here is the feature of a very important issue.
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If you wish to embed this feature on your website, please click here and follow the instructions. |
